Rock the Caucus Dec 28 Advisory
“Rock the Caucus” Youth Turnout Campaign Culminates with Afterschool Parties on January 3rd
Parties at Des Moines High Schools Mix Education and Entertainment; DJs, Raffles and Prizes Draw Students to Pre-Caucus Parties
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Contact: Chrissy Faessen, Rock the Vote
December 28, 2007
202-223-1520 x114, chrissy (at)rockthevote.com
What:
Rock the Vote’s Rock the Caucus program aims to increase turnout to the Iowa caucuses among Iowa’s youngest voters - 17- and 18-year old high school seniors - a key subset of the under-30 “youth vote,” a group much-coveted by the 2008 presidential campaigns. Young voter turnout in on an upward trend nationwide; by mobilizing youth in the first-in-the-nation caucus, RTV will help ensure that momentum continues in the 2008 election cycle.
On January 3rd, Rock the Caucus culminates with afterschool parties at two of Des Moines’ largest high schools. The parties will be a mix of voter education and entertainment, each with a D.J., a crew filming student PSAs, Guitar Heroes stations, a “make your own” Rock the Vote poster station, a raffle and prizes, a system for ensuring each attendee knows his or her caucus location, and Student Caucus Captains to lead students to their caucuses at the end of the party.
Action to Date: Since the launch of RTC this fall, RTV has reached more than 1,300 Iowa high school students through class assemblies and mock caucuses, and another 14,000 through online outreach on Facebook and the RTC website, generating thousands of pledges to caucus. In the days remaining until the caucuses, RTV is following up with these voters via email, in person, and with a public service campaign to remind them to get out to caucus on the 3rd.
See It: To get a sense of young voters’ excitement around the caucuses, check out our Facebook Event Page, where more than 6,600 young Iowans have RSVP’d to caucus and hundreds are posting thoughts, videos, and links about the candidates and the issues daily.
Watch It: Check out the blog at www.RockTheCaucus.com to see video of young voters talking about what issues are important to them and why it’s important to caucus on the 3rd.
Where and When: The Rock the Caucus parties are on January 3, 2008 from 3:30-5:30pm at:
West Des Moines Valley High School
3650 Woodland Avenue, West Des Moines
Phone: 515-633-4000
Party Location: Cafeteria
RTV Contacts: Ami Vitori, Kelly Fogel
High School Contact: Aiddy Phomvisay
Abraham Lincoln High School
2600 SW 9th Street, Des Moines
Phone: 515-242-7500
Party Location: Auditorium
RTV Contacts: Lindsey Berman, Milagros Hill
High School Contact: Scott Harrison
Media Contact: Kat Barr, 202-236-4865 (cell), kat(at)rockthevote.com.
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